The Mazda MX-5 Miata seems to have vaulted out of the doldrums and is having an unbelievable product sales 12 months to this point. July 2025 product sales hit 1,163 fashions, nevertheless whereas that will appear like a pittance in a market that buys that many F-Assortment vans in 12 hours, it’s actually an unbelievable final result for the little sports activities actions automotive. Compared with the equivalent month ultimate 12 months, the MX-5 beloved a 131% enhance, and although the numbers are down a tiny bit as compared with June 2025, Mazda sellers ought to definitely be completely satisfied the searching for public nonetheless wishes to rejoice its two-seat roadster.
Points Are Wanting Good For 2025
Together with good product sales for the month of July, the Miata’s year-over-year product sales to this point in 2025 are pretty promising. To date, the automaker has found homes for 5,935 MX-5 roadsters and RF coupes, a healthful 32% bounce over ultimate 12 months’s 4,508 as of July. That locations 2025 on the path of being among the many most interesting for the ND period normal – Mazda provided 11,294 Miatas in 2017 and 10,470 in 2021, and this 12 months is on observe to separate the excellence.
That acknowledged, no matter bettering product sales relative to 2023 and 2024, the two-seat sports activities actions automotive has restricted enchantment within the market as a whole. Its main rival, the Toyota GR86, doesn’t get away its product sales month by month, nevertheless from January to June 2025, it found 5,427 homes, all through which the Miata provided 4,772 fashions. It doesn’t seem most likely that the smaller, a lot much less smart convertible will catch its 2+2 coupe nemesis by the tip of the 12 months.
Why Is The MX-5 Getting Additional Commonplace?
One objective for the Miata’s recaptured showroom magic may probably be the beautiful thirty fifth Anniversary Model. Painted Artisan Purple and sporting a tan leather-based inside and convertible roof, the actual moreover comes packed to the gills with Bose audio, heated seats with an embossed anniversary wreath model on the headrests, a sport suspension, and a limited-slip differential. Mazda will promote solely 300 fashions of the 35AE in america, which may very well be driving some prospects to their native sellers in hopes of snapping one up, then settling for an extra trim that’s already in stock.
There’s additionally some fear-driven shopping for taking place. Although Japan reached a care for the U.S. on tariffs ultimate month, it’s doable that some American Miata consumers panic-bought their dream roadsters out of concern that the prices would enhance significantly due to the Trump administration’s monetary insurance coverage insurance policies. Whatever the case may be, we’re very utterly completely satisfied to see the smiley little Mazda reaching some showroom success after a pair concerning years. And thank goodness the company has remained devoted to the Miata, promising a good increased mannequin for the forthcoming NE period, which should arrive inside the subsequent couple years.
Provide: Mazda