It seems the anticipated rush of American consumers to buy new autos throughout the first half of the 12 months ahead of incoming tariff deadlines could also be very precise, a minimum of for Hyundai. The South Korean automaker, which was threatened with a 50% tariff looming in August on its imported autos from that nation into the US up until a model new commerce settlement was reached earlier this week, now evaluations it set various model product sales data throughout the month of July, with product sales of electrified fashions rising by 50% as a result of the same interval last 12 months, amongst only a few completely different success tales.

Flat Pricing Has Paid Off

Up to now, Hyundai hasn’t notably elevated the MSRP of its fashions throughout the US, no matter many being assembled in South Korea and imported, going by means of the current 25% tariff. That will now shrink all the way down to fifteen% this month, as a substitute of the threatened 50% tariff that will in every other case have come into impression with no explicit commerce deal. The switch seems to have paid off, a minimum of by means of product sales amount, as the company reported file fashions moved throughout the first half of the 12 months. Now, the company has set new data for July, primarily based on a model new month-to-month product sales report.

File Product sales For July 2025

Hyundai retail car product sales climbed 18% throughout the month compared with July 2024, with the mannequin transferring 73,064 retail fashions. Retail product sales of electrified autos went up by 50%, and represented 32% of the product sales mix for the interval. The Ioniq 5 observed massive improvement with a 71% product sales improve for the month, likely reflecting the US authorities’s announcement that it would rescind current federal EV incentives in September, which implies EV prices will go up. The Santa Fe lineup observed 54% product sales improvement, with the HEV model rising by 152%. The Palisade moreover went up 59%.

Full July product sales, along with retail and enterprise or rental fleets, totaled 79,543 fashions, or a 15% improve from last 12 months. Along with the beforehand talked about fashions, the Elantra HEV and Elantra N trims moreover set new product sales data. Hyundai has now purchased 518,823 throughout the US for the 12 months by July, which is up 11% from the 12 months sooner than.

The Winners And Losers So Far

Looking at explicit individual model product sales for the 12 months, the Venue, Tucson, Santa Fe, Palisade, Ioniq 5, and Elantra all cherished improvement compared with last 12 months at this stage. Nonetheless, the Ioniq 6, Nexo, Kona, and Santa Cruz have all slipped. The Sonata is pretty flat at 1% product sales improvement YOY, and Ioniq 9, in its first 12 months of sale, shortly doubled the number of fashions moved for the 12 months based totally on July’s surge in product sales alone.

Has Hyundai Peaked?

It is extraordinarily likely, even whatever the lowered tariff cost on imported fashions, that the second half of 2025 will not go along with the first half for Hyundai. Whereas its tariff-related losses will go down a bit compared with the $603.3 million it claimed it had misplaced throughout the first half of the 12 months, it might nonetheless be larger than they anticipated to pay sooner than the US authorities began its new commerce insurance coverage insurance policies, which suggests they likely won’t meet the income they outlined in earlier evaluations. For now, solely the Tucson, Santa Fe, Santa Cruz, Ioniq 5, and Ioniq 9 fashions are assembled throughout the US and steer clear of the tariff hit on imported autos, though they might nonetheless face tariffs on their parts.