Mercedes-Benz is staging a critical comeback. After a rocky begin to 2025 and a pause in U.S. EV gross sales, the German automaker is charging forward with what it calls the “largest product launch program within the historical past of Mercedes-Benz.” The plan, revealed in a current investor doc, outlines no fewer than 18 new automobiles set to debut in 2026 alone, with much more rolling out into 2027. It’s an aggressive transfer geared toward revitalizing a model that’s seen gross sales slip and confidence waver.
The numbers communicate for themselves. International gross sales dropped 3 % in 2024, and the primary half of 2025 noticed one other 6.2 % decline. Compounding that problem was the current halt in EV gross sales within the U.S. resulting from regulatory compliance points with new federal battery sourcing guidelines. However as an alternative of retreating, Mercedes is regrouping. The pause, as reported by Automotive Addicts, is short-term—and the automaker has made it clear: their electrical ambitions are removed from over.
In reality, Mercedes is leaning more durable than ever into electrification, even because it continues to refine its combustion-engine choices. The upcoming product roadmap consists of a mixture of facelifts, platform upgrades, and all-new fashions. Among the many anticipated launches are next-gen variations of the GLA and GLB compact SUVs, arriving in each gasoline and electrical varieties. Within the “Core” phase, fashions just like the C-Class and GLC are due for mid-cycle refreshes, joined by new EV variants. On the prime of the meals chain, each the S-Class and EQS are getting important upgrades, with Mercedes CEO Ola Källenius confirming that the corporate is spending much more on the S-Class replace than it sometimes would on a facelift.
The model isn’t stopping at updates. It’s increasing the lineup too. Mercedes has already confirmed an electrical CLA and CLA Capturing Brake, a C-Class EV, and maybe most intriguing, a “Little G” SUV designed as a compact sibling to the enduring G-Class. AMG is becoming a member of the cost with its first devoted EVs, together with a GT XX-based tremendous sedan and a corresponding efficiency SUV. And for these not able to say goodbye to combustion, a brand new AMG V8 engine is on the best way in 2027, deliberate to stay in manufacturing effectively into the 2030s.
That mix of ICE and EV fashions can even include a brand new unified design language. The present EQ styling, formed by excessive aerodynamic effectivity, is being phased out in favor of a extra cohesive look throughout the model. The shift comes after inside suggestions instructed the EQ design course wasn’t connecting with clients the best way Mercedes had hoped.
Whereas the main focus is clearly on the longer term, Mercedes can be celebrating a key milestone that speaks to its previous success. On August 5, 2025, the 600,000th G-Class rolled off the manufacturing line in Graz, Austria. The milestone mannequin was an obsidian black G 580 with EQ Expertise, a completely electrical model of the enduring SUV, with mixed vitality consumption rated between 30.3 and 27.7 kWh per 100 km. Since 1979, the G-Class has earned its standing as some of the recognizable and succesful off-road automobiles available on the market—and this newest chapter in its story reveals it’s not slowing down anytime quickly.
From its origins as a military-grade off-roader to its present position as a luxurious icon, the G-Class has managed to evolve whereas retaining its rugged DNA. Key options just like the ladder body, 100% locking differentials, spherical headlights, and the side-hinged rear door stay in place. Customization has change into a cornerstone of the G’s identification too, with greater than 90 % of shoppers selecting at the very least one MANUFAKTUR possibility and over 1,000,000 personalization combos now obtainable—together with 20,000 paint colours as of 2024.
In typical G-Wagen vogue, Mercedes marked the 600,000-unit milestone with fashion and heritage in thoughts. Previous particular editions just like the STRONGER THAN THE Eighties have stored the G’s historical past alive, and extra tributes are deliberate within the coming years.
So whereas the EV pause might have raised eyebrows, it’s clear that Mercedes-Benz isn’t stepping away from the longer term. As a substitute, it’s regrouping, refining, and making ready for a wave of automobiles that mix custom with transformation. Whether or not it’s an all-new G-Class EV or a reimagined S-Class, the following two years are shaping as much as be among the most enjoyable within the model’s trendy historical past.