Wagons do not get sufficient love from Individuals, which has led some automakers, like Volvo (of all manufacturers), to discontinue their long-roof fashions attributable to low demand. In the meantime, Audi continues to be promoting the RS6 Avant in America, however its gross sales figures are so small that it is bundled up beneath the A6 designation within the gross sales report, shifting solely 3,559 items throughout H1 2025. BMW’s a special story, although, because the Bavarian model surprisingly recorded increased unit gross sales of the M5 Touring in comparison with its sedan counterpart. However typically, wagons should not well-liked within the US amid the period of crossovers and SUVs.
It is a completely different story in Europe, although. There’s nonetheless plenty of demand for wagons within the Previous Continent, significantly these made by German automakers. Audi, for one, has revealed that demand for the RS6 Avant is at an all-time excessive in the course of the first half of 2025. Alina Seysen, Audi’s spokesperson for gross sales and advertising, confirmed the elevated demand for the super-wagon to German newspaper Automobilwoche.
The RS6 Avant’s Substitute Is On The Horizon
Particularly, Seysen informed the publication that Audi Sport, which covers solely RS fashions, reported a 41% improve so as consumption for the RS6 Avant in H1 2025, in comparison with the identical interval final yr. Europeans are clearly loopy in regards to the long-roof rocket, however there is a good cause for this, significantly by way of timing. Audi launched a brand new A6 earlier this yr, which suggests a brand new RS6 Avant can be on the horizon. In truth, the automaker is already testing the following RS6 Avant on public roads.
The upcoming RS6 Avant is turning into electrified, with a alternative between an all-electric e-tron and a plug-in hybrid that also makes use of the venerable V8 as its inner combustion energy plant. Given this, European followers who actually need an RS6 of their storage are seemingly confronted with two selections – snap one up now or watch for the electrified model, which can seemingly achieve weight (and a bigger price ticket). Simply have a look at BMW and the M5 Touring.
Will The New RS6 Avant Turn out to be Standard With Individuals?
No matter the reason being, the present RS6 Avant nonetheless has the remainder of the yr to rake in orders from wagon fans in Europe. Whereas the upcoming next-gen PHEV mannequin is assured to reach with over 700 horsepower on faucet (it has to, or the M5 Touring will eat it for breakfast), the present mannequin solely makes 621 hp, which makes a robust case for the upcoming mannequin. Then once more, the M5 Touring has been taking some lashing due to the load penalty, regardless of its unimaginable numbers.
Once more, America is an exception, with the choosy nation loving the long-roof M5 over the sedan. The US market has confirmed to be tough on this regard, so let’s have a look at how Audi will play on this area. No less than we all know Audi’s proving everybody flawed in regards to the demise of wagons – however just for the fitting market and with the fitting product.
Supply: Automobilwoche by way of Motor1