BMW is Surprised by M5 Touring Demand as Production Balances with Sedan

BMW underestimated simply how common the M5 Touring could be within the U.S. market. For the primary time ever, the high-performance wagon is obtainable stateside, and demand is already exceeding expectations. In keeping with Sylvia Neubauer, BMW’s Vice President of Buyer, Model, and Gross sales, the corporate initially projected that two-thirds of M5 manufacturing could be sedans and solely one-third wagons. Nonetheless, the fact is that manufacturing is now break up evenly between the 2 physique types.

Neubauer lately advised BMW Weblog that not solely has curiosity within the M5 Touring surged previous expectations, however demand for the sedan has additionally been increased than anticipated. In consequence, BMW has needed to ramp up manufacturing for each variants. “We now see that there’s extra demand for the sedan,” Neubauer defined. “So we’ve elevated manufacturing there. However there’s much more demand for the Touring. So the rise on the Touring is far increased.”

The 2025 BMW M5 Touring made its debut final August, packing a 717-horsepower hybrid V8 beneath the hood—identical to its sedan counterpart. This powertrain additionally cranks out 738 lb-ft of torque, permitting the hefty 5,530-pound wagon to rocket from 0-60 mph in simply 3.5 seconds. Moreover, due to its hybrid system, the M5 Touring can journey as much as 25 miles on electrical energy alone.

Whereas the M5 Touring’s robust gross sales efficiency is an encouraging signal for BMW’s long-roof fanatics, it doesn’t essentially assure that the extremely coveted M3 Touring will make its option to the U.S. anytime quickly. Nonetheless, there may be hope. Andreas Meyer, BMW’s VP of Product, acknowledged final yr that if the M5 Touring proves profitable, there’s a chance that the next-generation M3 Touring may very well be thought of for the American market.

For now, the overwhelming demand for the M5 Touring is a transparent sign that American consumers are longing for high-performance wagons. If BMW takes word, we might see much more thrilling Touring fashions arriving sooner or later.

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